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proofpictures–

Video created for the web. It can be the most powerful tool in the kit, but it has to be attention-grabbing, quick, to-the-point, and full of hard information. We make something just for that need. That's how one of our videos got a 24% click-through rate on wsj.com. And why we think we're onto a trend.

How they work: Instead of trying to tell the whole company story, each video addresses one telling aspect of the company: the latest in products, the most significant deal just closed, the most powerful end-user story, the best "green" innovation...whatever is strategically important to tell. The videos bring to life significant aspects of the brand's personality and the viewer fills in the spaces between: 1 + 1 = 3.
  

pr–

This is a special kind of short-form video. It's the little picture. You tell it repeatedly, you tell it well, You use them as a collection, you use them individually. To do these things, you need strategic clarity and positioning smartness. And you have to know how to make films. Very short ones.

It's really a new category: right between ads and the traditional corporate video. And it's needed because the web isn't just a new audience, it's a one-on-one conversation with millions. We believe that with these individuals the big story may emerge most powerfully through its extraordinary and often little-publicized parts.